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As Black Friday approaches, e-commerce businesses get ready to reach new sales heights and close the year with strong results. Many rush to plan their campaigns and special offers, but in doing so, they often fall into their own traps. They start planning too late, offer poorly thought-out discounts, or neglect the technical setup of…
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In today’s digital world—where speed, competition, and data reign—there are still unfortunate cases where newly launched websites or e-commerce stores are doomed to fail from day one. Although these projects may seem flawless on the surface, their internal structure is often unstable and messy. This becomes a major obstacle to scaling and developing the business.…
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