Digital Marketing Blog
Latest marketing news, interviews, technologies, and more.
In this article, we’ll discuss: Most business professionals have likely heard of CRM systems. But if you haven’t yet come across this term, now is the perfect time to get familiar with it—because a CRM system can solve more than just a few business challenges. So, briefly—what exactly is a CRM system? In broad terms,…
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In today’s digital world—where speed, competition, and data reign—there are still unfortunate cases where newly launched websites or e-commerce stores are doomed to fail from day one. Although these projects may seem flawless on the surface, their internal structure is often unstable and messy. This becomes a major obstacle to scaling and developing the business.…
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“Digital marketing measurement is fundamentally changing in 2025.”This is the main message Raibec’s team brought back from this year’s Think Digital conference in Warsaw, organized by Google. The event was packed with insights, presentations, and strategic visions for where Google Analytics and the broader digital marketing ecosystem are heading. GA4: From a Tool to a…
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As we step into 2025, B2B business professionals are not only reviewing the achievements of the past year but also setting goals and strategies for the year ahead. Many are asking what to expect this year, which strategies will work best, and how to adapt to the ever-changing market trends to achieve the highest efficiency.…
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It’s no secret that one of the most crucial components of a digital marketing strategy is performance analysis. We’ve already discussed this topic in our article Not Tracking Your Digital Marketing KPIs? You’re Directly Harming Your Business. As mentioned there, when planning strategic marketing actions, it’s essential to focus on data analysis to evaluate which…
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One common issue we notice among our clients is a limited budget. This is especially true for smaller businesses, some of which hesitate to approach us, assuming that agencies can’t craft an optimal digital advertising strategy within their budget constraints. However, we firmly believe that even with limited resources, it’s possible to achieve your goals…
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A dynamic, fast-paced, and competitive market demands not only a high-quality product or service but also a purposeful, data-driven digital strategy to achieve your goals. However, to grow and expand, businesses must not only invest in strategies but also consistently monitor their effectiveness by setting clear KPIs (Key Performance Indicators). Unfortunately, many businesses still skip…
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As Black Friday and the holiday season is approaching, many businesses begin preparing for the biggest sales peak of the year. This period is special not only for businesses but also for consumers eagerly waiting for discounts and exclusive offers. However, to ensure successful sales results, it’s important to answer the following questions: How to…
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