TikTok ads that look like TikTok, not like ads
We create and manage TikTok Ads campaigns in Lithuania and international markets: from vertical video scripts and creator content to TikTok Pixel, Events API and sales reporting. We reach audiences that search ads miss, and we measure results by revenue.
In-Feed
Spark Ads
TopView
Search Ads
Smart+
Lead Gen
FollowingFor You
POV: you found what 3,000 people have already tried 👀
JJ+
12.8K
384
1,102
@your_brand Sponsored
Why is everyone talking about it? We tested it for 7 days #discoveries #musthave
♫ Original sound · your_brand
Shop now›
2 sec.to hook attention
ROAS ↑measured in sales
IN SHORT
What is TikTok advertising?
TikTok advertising
TikTok advertising (TikTok Ads) is paid advertising on the TikTok platform, managed in TikTok Ads Manager. Ads appear as vertical videos in the For You feed, in search and in other formats, and the algorithm matches them to people’s interests and behaviour, so they create new demand.
On TikTok, people discover products on their own: through creator content, trends and recommendations. What sells here is not a polished ad but an engaging story that, in its first seconds, looks like a regular TikTok post.
Campaigns are built in TikTok Ads Manager, while accounts, pixels and access are managed in TikTok Business Center. The budget is spent on impressions, clicks or an optimised result, and the algorithm learns from the chosen goal: purchases, leads, traffic, views or followers. The more accurate the conversion data, the better the algorithm finds buyers.
RAIBEC creates and manages TikTok advertising from strategy to scripts, creator sourcing and reporting. We set up TikTok Pixel and Events API, connect ads to CRM sales and plan TikTok together with Meta Ads ir Google Ads, so the budget works as one system.
Campaigns are built in TikTok Ads Manager, while accounts, pixels and access are managed in TikTok Business Center. The budget is spent on impressions, clicks or an optimised result, and the algorithm learns from the chosen goal: purchases, leads, traffic, views or followers. The more accurate the conversion data, the better the algorithm finds buyers.
RAIBEC creates and manages TikTok advertising from strategy to scripts, creator sourcing and reporting. We set up TikTok Pixel and Events API, connect ads to CRM sales and plan TikTok together with Meta Ads ir Google Ads, so the budget works as one system.
TikTok advertising facts at a glance
Where ads appear
In the TikTok For You feed, in search, in the TopView placement and in partner apps
How you pay
Per 1,000 impressions (CPM), per click (CPC) or per optimised result, with a daily or lifetime budget
Targeting
Interests, engagement with videos and creators, lookalike audiences, website visitors and customer lists
Learning phase
About 50 optimised conversions in 7 days per ad group
Best for
E-commerce, beauty, fashion, food, entertainment, mobile apps and service businesses
Which TikTok ad formats do we use?
Tap a format to see where it appears and when it works best.
Vertical video · 9:16
In-Feed ads
A video in the For You feed among creator content. The core TikTok ad format, where natural-looking content made in the platform’s language, with sound, works best.
- Works for every funnel stage, from awareness to sales
- Usually 15–35 seconds long, with sound and subtitles
- We prepare several hook variations of every idea for testing
TikTok Ads
What we do with your TikTok ad account
Is TikTok advertising right for your business?
Tick the statements that apply to you. You will see the result right away.
Find out which TikTok advertising strategy suits your business best
We will review your account, Pixel and creatives, and then suggest concrete next steps.
How does TikTok advertising lead from the first view to a purchase?
TikTok is often where people see your product for the first time. We connect campaigns into a funnel where every stage has its own job and metric.
Discover
Awareness and reach
In-Feed, Spark Ads or TopView videos for new audiences who do not know your brand yet.
CPM
2- and 6-second views
Completion rate
Consider
Engagement and consideration
Creator reviews, product demos and search ads for people who have already engaged with your content.
CTR
Profile visits
Cost per landing page view
Buy
Conversion and retargeting
Catalogue ads, offers and reminders for website visitors, video viewers and cart abandoners.
ROAS
CPA
Revenue from CRM
Creatives
Why are the first 2–3 seconds the most important in TikTok ads?
In the For You feed, people decide in a split second whether to watch or keep scrolling. The TikTok algorithm shows ads based on how people react to the content, so the creative determines both reach and cost per result.
TikTok ads work best when they do not look like ads: shot on a phone, with a person on screen, sound and a clear story. That is why we build every video on a structure and test several openings at the same time.
TikTok ads work best when they do not look like ads: shot on a phone, with a person on screen, sound and a clear story. That is why we build every video on a structure and test several openings at the same time.
0–3 s
The hook stops the scroll
A problem, an unexpected visual or a question that works without sound.
3–12 s
Proof and benefit
The product in action, a testimonial or a before-and-after result.
12–15 s
A clear call to action
An offer, a price or a reason to act now.
For each concept variation we prepare 3–5 different openings and keep the one that delivers the cheapest result.
Which TikTok ad campaigns do we run?
We choose the campaign objective based on what your business needs: sales, leads, awareness or followers.
Sales campaigns
Optimised for purchases on your website, including automated Smart+ campaigns and catalogue ads.
Ideal for online stores
Lead generation campaigns
Leads via TikTok instant forms or your website, with qualifying questions.
Ideal for services, training, real estate, events
Reach and video view campaigns
Maximum reach and video views at the lowest cost, including TopView.
Ideal for new brands and products
Traffic campaigns
Quality visitors to your website, content or newsletter sign-up.
Ideal for content and audience building
Community and follower campaigns
New followers and profile visits, so your organic TikTok content reaches more people.
Ideal for brands building their own channel
Retargeting (remarketing) campaigns
Reminders for website visitors, video viewers, cart abandoners and existing customers.
Ideal for anyone with existing traffic
How does TikTok advertising management work?
1
Discovery and audit. We learn about your goals, margins and customers. If your account is already running, we audit TikTok Business Center, the Pixel and your campaigns.
2
Tracking setup. We set up TikTok Pixel and Events API and check event quality and advanced matching.
3
Audiences and structure. We build a funnel-based campaign structure and prepare custom and lookalike audiences.
4
Content and creators. We write scripts, select creators, prepare video variations and launch campaigns.
5
Learning phase and testing. For the first 1–2 weeks we let the algorithm learn, and every week we test new hooks, creatives and audiences.
6
Scaling. We increase budgets for winning creatives and ad groups without overwhelming the algorithm with sudden changes.
7
Reporting and growth. We regularly review revenue, ROAS and next month’s content plan.
TikTok, Meta or Google Ads: which channel should you choose?
TikTok and Meta create demand, Google captures it. For most businesses, the best results come from a channel mix in which each one plays its own role.
| Criterion | TikTok Ads | Meta Ads (Facebook, Instagram) | Google Ads |
|---|---|---|---|
| How it reaches people | Based on content behaviour and interests in the For You feed | Based on interests, behaviour and demographics | Based on what people search for |
| Demand | Creates new demand through discovery and trends | Creates new demand | Captures existing demand |
| What drives success | Natural video content, sound and the first seconds | Creative and offer | Keywords, bids and Quality Score |
| Main formats | In-Feed, Spark Ads, TopView, carousels, catalogue, search | Reels, Stories, images, carousels, catalogue, lead forms | Text ads, Shopping, YouTube, display banners |
| Content needs | High: new videos are needed every few weeks | Medium: images and videos | Lower: text and product data |
| When to choose it | When your product is worth showing and you want to reach a younger audience that Meta ads miss | When your product needs to be shown before people search for it | When people are already searching for your product or service |
Success stories from clients who work with us
We focus on results that show up not in an ad report, but in your revenue.
+30%
Increased company revenue through Google Ads and Meta advertising campaigns.
+60%
Increased ROAS (Return on Ad Spend)
Client comment
“We are delighted with the rapid growth in sales and the seamless collaboration.”
+33% revenue growth in just 2 months of working with RAIBEC
+29%
increase in e-commerce store sales
+19%
Customer acquisition increase in the last months
+33%
increase in revenue from digital advertising channels
Client comment
“We've been working together for over a decade, celebrating consistent business and sales growth year after year.”
Why do businesses choose RAIBEC for TikTok advertising?
01
Vertiname pagal pajamas
Your reports show sales and profit, not just views or likes.
02
Tvarkingi duomenys
TikTok Pixel, Events API, GA4 and consent management configured by one team.
03
TikTok, Meta and Google together
We plan channels as one system, so the budget is not scattered and content is reused several times.
04
Paskyra lieka jūsų
We work in your TikTok Business Center, and all data and content belong to you.
Free guide
Are you calculating your TikTok ads ROAS correctly?
TikTok often influences a purchase that happens later and in another channel. Download our guide to the most common ROAS myths and how to calculate it correctly. We will email you the free document.
Frequently asked questions about TikTok advertising
How much does TikTok advertising cost?
The cost is made up of the ad budget you pay directly to TikTok and the campaign management service. TikTok charges for impressions, clicks or an optimised result, and the final cost per result depends on the audience, season, competition and creative quality. If needed, a separate budget is planned for video content or creators. We quote management fees individually after assessing your markets, campaign scope and content needs.
What is the minimum budget for TikTok ads?
TikTok sets a minimum daily budget at campaign and ad group level, but the amount of data matters more. We recommend a budget that lets one ad group collect about 50 optimised conversions per week. For smaller budgets, we suggest fewer ad groups and an upper-funnel objective such as traffic or views.
Is TikTok advertising only for young people?
No. TikTok has long stopped being a teenagers-only platform: a large share of its audience are adults aged 25–44 who buy, choose services and make decisions at work. Before launch, we use TikTok Ads Manager to estimate how large an audience you can reach in your market.
What are Spark Ads?
Spark Ads is a TikTok ad format that promotes an organic post already published by you or a creator. Views, likes, comments and new followers stay with the original post, so the ad looks like regular TikTok content and often performs better than standard In-Feed ads.
What are TikTok Pixel and Events API?
TikTok Pixel is code on your website that sends visitor actions, such as purchases or enquiries, to TikTok. Events API sends the same events directly from the server, so less data is lost to browser and cookie restrictions. Together they help the algorithm find buyers more accurately and measure results more reliably.
Do I need professionally filmed video content?
No. On TikTok, natural-looking content shot on a phone with a person on screen usually works better than an expensive produced commercial. What matters most is a strong opening, sound, subtitles and a clear call to action. We prepare scripts, advise you on filming, or find creators who will make the content for you.
How soon will I see results from TikTok ads?
Ads start running as soon as they are approved. The learning phase usually takes about a week, and we draw reliable conclusions about creatives and audiences within 3–6 weeks. Because TikTok creatives wear out faster, we plan new videos continuously, not just at launch.
Can you take over an existing TikTok ad account?
Yes. We start with an audit of your TikTok Business Center structure, Pixel and Events API events, campaigns, audiences and creatives. Then we present an improvement plan. The account, content and data always remain your property.
Do you provide TikTok advertising services outside Vilnius?
Yes. We have offices in Vilnius and Panevėžys and serve clients across Lithuania and abroad. We can run TikTok campaigns in Lithuanian, English and other languages, targeting specific countries or regions.
Want ads that stop the scroll?
In our first call, we will review your TikTok ad account, Pixel data and creatives, and then suggest focused steps for growth.
