Google Ads that reach customers who need your product

We build and manage Google Search, Shopping, Performance Max, Demand Gen, Google Display Network, YouTube and App campaigns. Your ads are shown only to users with the highest potential to buy your product.

Shopping

Performance Max

YouTube

Display

Demand Gen

App

4.9

Clutch

4.8

Google

Offices in Vilnius and Panevėžys

Top Clutch Digital Marketing Company Lithuania 2026

Company with the most Clutch awards in 2025

Official Google Premier Partner in Lithuania

Blue shield badge displaying 'Usercentrics' and 'Certified Expert Partner' to indicate partnership status with Usercentrics.

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What is Google Ads?

Google ads

Google Ads lets you reach potential customers both when they search for your products or services on Google and where they spend time online: YouTube, Gmail, apps and partner websites.

Google Ads is Google’s advertising platform. Ads appear in Google Search, YouTube, Gmail, Google Maps, Google Play and across millions of partner websites and apps. In Search, ads are shown based on queries, and in other channels based on audience interests, behaviour and purchase signals. You usually pay per click (PPC), and ad position is determined in an auction based on your bid and ad quality.

RAIBEC doesn’t just build and manage Google Ads campaigns from strategy to reporting – wherever possible, we also automate ad management so decisions are made faster and more accurately. Every decision is based on data: GA4 conversion tracking, CRM sales data and real return on ad spend.

Google Ads at a glance

Where ads appear

Google Search, Shopping, YouTube, Gmail, Maps, Google Play and the Display Network

How you pay

Usually per click (CPC), and you control the budget

Best for

E-commerce, services, B2B and local businesses

First traffic

Immediately after campaign approval

RAIBEC status

Google Premier Partner 2025

google ads

What we do with your Google Ads account

We carry out keyword research and identify the most profitable search terms.We assess search volumes, competition and expected cost per click, and build negative keyword lists so you don’t pay for irrelevant clicks.

We build Google Search, Shopping, Performance Max, Demand Gen, Display Network, YouTube and App campaigns.We create a clear account structure by product, service and region, write ad copy and prepare ad assets.

We continuously optimise ads to improve Quality Score and lower cost per click.We test ad variations, review search terms and adjust bidding strategies to your goals.

We make sure your ad budget goes to the most profitable channels.We move budget to where returns are highest and measure results by revenue and profit.

We set up conversion tracking.We implement GA4 and Google Tag Manager and give the algorithm CRM sales data.

Find out which Google Ads strategy suits your business best

Fill out the form and we’ll get in touch to discuss your situation and possible solutions.

What types of Google Ads campaigns do we build?

We choose the campaign mix based on your business model, purchase cycle and budget.

Search campaigns

Text ads at the top of Google search results, shown for specific queries.

Best for services, lead generation, B2B

Shopping campaigns

Products with an image and price right in search results. Managed through Google Merchant Center.

Best for e-commerce

Performance Max

A single campaign across all Google channels, optimised by the algorithm for your conversion goals.

Best for growing online stores

Display Network campaigns

Banner ads on millions of websites and apps. Effective for remarketing.

Best for awareness and returning visitors

YouTube campaigns

Video ads that introduce your brand and drive action.

Best for awareness and more complex products

Demand Gen campaigns

Visual ads in YouTube, Discover and Gmail feeds to create new demand.

Best for new products and audience expansion

App campaigns

App ads in Google Search, Google Play, YouTube and the Display Network, designed to increase installs and in-app actions.

Best for mobile apps

How does Google Ads management work?

Discovery and audit. We learn about your goals, margins and customers. If you already have an account, we audit it.

Tracking setup. We set up conversion tracking with GA4 and Tag Manager.

Keywords and structure. We select the most profitable search terms and campaign types.

Ads and launch. We prepare ad copy, assets and audiences, then launch the campaigns.

Ongoing optimisation. Every week we review search terms, bids and ads to improve Quality Score and lower cost per click.

Budget reallocation. We increase investment in the campaigns that bring the most profit.

Reporting and growth. We regularly review results and plan the next steps.

Creatives

What is Google Ads Quality Score and why does it lower your costs?

Quality Score is Google’s rating from 1 to 10. It shows how well your ad and landing page match the search query. The higher the score, the less you pay per click and the higher your ad appears. The score is determined by three factors:

Expected click-through rate (CTR). We write ads that stand out from competitors.

Ad relevance. We group keywords so the ad answers exactly what was searched.

Landing page experience. We advise on improving page speed, content and conversion.

Ad Rank ≈ max. CPC × Quality Score

Competitor: bid 2.00 €, Quality Score 48.0

You: bid 1.40 €, Quality Score 1014.0

Simplified example: an ad with a higher Quality Score wins a higher position even with a lower bid.

Google Ads or Meta Ads: which channel should you choose?

Both channels work best together, but they do different jobs.

Criterion	Google Ads	Meta Ads (Facebook, Instagram)
How it reaches people	Through search queries, and in other channels through interests and purchase signals	Through interests, behaviour and demographics
Demand	Captures existing demand and helps create new demand	Creates new demand
Purchase stage	All stages, strongest at the decision and purchase stage	Awareness and interest stage
Main formats	Text ads, Shopping, YouTube videos, banners, app ads	Images, videos, carousels, Stories, Reels
When to choose	When people are searching for your product, or when you want to reach them across the Google ecosystem	When your product needs to be shown before people start searching for it

Learn more: Google Ads advertising · digital advertising: Google Ads, Meta Ads and more

Google Ads results: client success stories

We offer advanced, automated and data-driven solutions to grow sales. We focus on delivering results that help your business grow.

garbanuklinika.lt

Facebook Ads / Meta Ads Google Ads

+30%

didesnės įmonės pajamos naudojant „Google Ads” ir „Meta” reklamas

+60%

Išaugęs ROAS

Kliento komentaras

„Džiaugiamės sparčiai augančiais pardavimais ir labai sklandžiu bendradarbiavimu“

Milda Jasulevičiūtė

MB „Garbanų klinika” e-komercijos vadybininkė

Google 5.0 Clutch 5.0

garantboats.eu

Google Ads Lead generavimas

+60% išaugę įmonės pardavimai

+40%

didesnės įmonės pajamos naudojant „Google Ads”

+60%

daugiau perkančių lankytojų

+50%

daugiau įmonės paieškų internete

Kliento komentaras

„Inovatyvios Google Ads strategijos dėka galime džiaugtis stabiliu pardavimų augimu.“

Aleksandra Šumilova

„Garant Group“ E-komercijos ir marketingo projektų vadovė

Clutch 5.0

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Frequently asked questions about Google Ads

How much does Google Ads cost?

The cost has two parts: the ad budget, which you pay directly to Google, and the campaign management service. You pay Google only for clicks, and the cost per click depends on competition and Quality Score. We quote management fees individually after assessing the scope and goals of your campaigns.

Do I need a big budget for Google Ads?

No. There is no minimum spend, and we set the budget based on your niche and goals. After keyword research, we show you the expected cost per click and the traffic your budget can bring. Precise targeting by region and time lets you make the most of even a small budget.

How soon will I see Google Ads results?

Search ads start driving traffic right after the campaign is approved. We usually see the first reliable results within 2–4 weeks, once the algorithm has gathered enough data. Products with a longer purchase cycle need more time.

What is Google Ads Quality Score?

It’s Google’s rating from 1 to 10 that shows how well your ad and landing page match the search query. It’s determined by expected click-through rate, ad relevance and landing page experience. A higher score means a lower cost per click and a higher ad position.

What’s the difference between Google Ads and SEO?

Google Ads is paid advertising: ads appear immediately and you pay per click. SEO is organic optimisation: results take longer to appear, but the traffic is free. The best results come from combining both channels.

Can you take over an existing Google Ads account?

Yes. We start with an account audit, reviewing the structure, conversion tracking, keywords and spend, and then present an improvement plan. The account and all its data always remain your property.

What does Google Premier Partner status mean?

Google awards Premier Partner status each year to the top-rated 3% of Google Partner agencies in each country. RAIBEC is a Google Premier Partner agency (2025).

How do you measure Google Ads results?

The key metrics are revenue, profit and ad spend. We also track ROAS, cost per conversion, Quality Score and budget allocation across campaigns. Where possible, we connect the data to your CRM so we can see actual sales.