Web development & Marketing for managers

Website marketing starts long before a new site goes live. For executives and shareholders, the priority is to ensure the website build process is smooth, well-governed, and outcome-driven—focused on leads, sales, credibility, and growth. This page brings together curated articles and practical guidance on how to manage the creation of a high-performing website, from strategy and planning to launch and continuous optimization.

We cover the key decisions that determine success: defining goals and KPIs, building a clear information architecture, designing UX and conversion flows, planning content, setting SEO requirements, ensuring speed and technical quality, strengthening security, and implementing essential integrations (GA4, GTM, CRM). You’ll also learn how to structure responsibilities between internal teams and external partners, so delivery stays accountable and measurable.

A strong focus is placed on risk management—budget control, timelines, scope clarity, redirects and migrations, test plans, and quality assurance. We share checklists, real-world examples, and best practices that help you prepare for launch, avoid “invisible” issues (tracking, indexing, forms, conversions), and measure what’s working after release.

We also explain what leadership should look for in reporting and how to make smarter investment decisions for ongoing improvements. Browse the topics that match your situation and turn website marketing into a controlled, repeatable process that delivers real business ROI.