Smart use of CRM data in digital advertising campaigns
Customer data is one of a business’s most valuable assets, yet its potential is often underutilized for growth.
Data-driven communication and higher return on investment
Integrating CRM data into digital advertising campaigns opens up new, much larger opportunities to create highly targeted communication, improve lead qualification, and ensure a higher return on investment (ROI).
Raibec helps businesses turn CRM data into a smart advertising tool that not only strengthens campaign effectiveness but also creates additional value. We have developed a solution that significantly increases the efficacy of digital advertising by automating the use of data from CRM systems.
1.
User visits your website
2.
CRM captures engagement
3.
User leaves the website
5.
User sees your ad on other channels
4.
CRM data is used to create ads
In this way, businesses can:
identify high-value customer profiles
refuse irrelevant or low-quality inquiries
carry out personalized advertising campaigns for the same products but for different categories of users
evaluate the profitability of advertising campaigns and invest in the best-performing ones
track return on investment by traffic sources
clearly see changes in sales or inquiries over different periods
Artificial intelligence in digital advertising becomes powerful only when fed with clean, real, and high-quality data. The CRM system collects all information about customers—inquiries, sales, interactions—and this data can be used to optimize the advertising strategy.
Effective digital advertising allows you to reach your target audience, drive sales, and grow brand visibility where your customers are. However, success is determined not only by launching an ad but also by a consistent process based on analysis, testing, and optimization.
The Raibec team creates and manages Google Ads, Meta Ads, and other channel advertising campaigns—such as TikTok, Pinterest, LinkedIn, etc.—that are based on data, not guesswork. In our view, digital advertising must be measurable, purposeful, and constantly improved.
The result is more targeted campaigns, a higher conversion rate, and a significantly higher return on investment. By using CRM data in marketing, the accuracy and efficiency of advertising campaigns can increase by 30–50% or even more.
Example
If your monthly advertising budget is 2000 EUR and the integrated system increases efficiency by at least 20%, that means a saving of 400 EUR every month, or as much as 4800 EUR per year.
0
€
Monthly advertising budget
+
0
%
Integrated system efficiency
0
€ per mėn.
Budget saved
Google Analytics integration with CRM
gives marketing superpowers
B2B ir kitų veslų tinklalapiai orientuoti į užklausų (LEAD) gavimą Google Analytics nemato kuris srauto į tinklalapį šaltinis kokią apyvartą sukuria. Todėl suprasti gaunamų užklausų vertę iš konkretaus šaltinio, reklamos, skelbimo yra labai sudėtinga. Tokia situacija nepadeda priimti tinkamų sprendimų prioretizuojant į kurį srauto šaltinį verta investuoti daugiau. Nepadeda suprasti kuri reklama atsiperka, kuri nuostolinga, o kuri uždirba daugiausiai.
Tuo pačiu ir reklaminių kampanijų dirbtinis intelektas negali suprasti kokią vertę ar apyvartą galiausiai sukuria gaunamos užklausos. Tai priežastis kodėl tokios reklaminės kampanijos gali generuoti daug nekokybiškų užklausų ir deginti joms gauti reklamos biudžetą, o jūsų komanda gaišti laiką ir švaistyti išteklius jų aptarnavimui.
Website for LEAD's, and Google Analytics as e-commerce
Integruojant CRM ar kitų vidinių sistemų duomenis su Google Analytics jūsų verslo analitika tampa kaip elektroninės komercijos.
Kiekviena užklausa kurią gauna jūsų verslas tinklalapyje virsta sukuriama apyvarta. Taip matote kokį ROAS sukuria kiekvienas iš rinkodaros srauto šaltinių. Kiekvienos reklamos, skelbimo, SEO, GEO, elektronino pašto ar socialinės komunikacijos ROAS ir jo augimas kaip ant delno.
Jūs turite aiškų supratimą į kurį rinkodaros srauto šaltinį investuoti kitą Eurą. Kuriuos veiksmus reiktų dar patobulinti. O reklaminių kampanijų dirbtinis intelektas geriau žino kuris vartotojas internete taps jūsų ištikimu, nauju ir laimingu klientu.
Are you ready to take a step toward data-driven growth?
Fill out the form and we will contact you to discuss your situation and potential solutions.
Frequently asked questions
What types of businesses is this solution suitable for?
This solution is especially well suited for businesses whose primary goal is not direct online sales, but the generation of high-quality inquiries. This includes medical service providers and clinics, construction companies, manufacturers of custom products, and various B2B service providers. These businesses typically do not operate e-commerce stores; instead, their websites are designed to attract potential customers and generate qualified inquiries. Integrating CRM data makes it possible to identify which channels deliver real business value and to optimize advertising so it generates more profitable, high-quality leads.
Is this solution suitable for all CRM systems?
Yes, this solution can be adapted to most widely used CRM systems, including HubSpot, Salesforce, Pipedrive, Zoho, and others. The key requirement is that the CRM supports data export or integration via an API or other integration methods. If you use a less common or custom-built CRM, the solution can still be adapted, although additional technical work may be required. Our team evaluates each case individually and ensures that data is integrated securely and seamlessly.
Do you want to learn more about using CRM data in digital advertising campaigns?
During the first conversation, we will review your current actions and suggest targeted steps for growth.
CRM Data Usage Insights
