Digital advertising: Google Ads, Meta Ads, etc.
We believe effective advertising should be measurable, purposeful, and continuously improved — and that’s how we work.
How we create and manage digital advertising campaigns
Other channels
Effective digital advertising helps you reach your target audience, drive sales, and grow brand visibility where your customers are. However, success depends not only on launching ads, but on a consistent process built on analysis, testing, and continuous optimization.
The Raibec team creates and manages data-driven advertising campaigns across Google Ads, Meta Ads, and other platforms such as TikTok, Pinterest, and LinkedIn. We believe digital advertising should always be measurable, goal-oriented, and continuously improved.
While working together, we
1
Deep dive into your business goals, audience behavior, and competitive environment
2
We select the most suitable advertising channels and campaign formats to reach customers at every stage of the buyer’s journey
3
We deliver creative solutions designed to engage audiences and drive results
4
We continuously optimize campaigns based on real-time data and market changes
5
We implement the necessary analytics tools and KPIs to accurately evaluate advertising performance and return on investment
6
We create advanced automations for repetitive processes
7
We implement a range of tools to support marketing management and growth
While working together, we
Help businesses create and develop personalized online marketing strategies that combine:
Google Ads advertising
Google Ads allows you to reach potential customers at the exact moment they are actively searching for your products or services. This makes it one of the most effective channels, as the audience already demonstrates clear purchase intent.
What we do:
- We perform keyword analysis and determine which search terms are the most profitable;
- We create Google Search, Display Network, Shopping, and YouTube campaigns;
- We constantly optimize ads to improve the quality score and reduce the cost per click;
- We ensure that the advertising budget is allocated to the most profitable channels.
Result: more sales, greater brand visibility, and a competitive advantage in search.
Meta Advertising (Facebook, Instagram)
Facebook and Instagram advertising helps reach both broad and highly targeted audiences based on demographics, interests, and behavior.
What we do:
- Build audience segments aligned with the buyer’s journey (new customers, remarketing, loyal customers);
- Test different ad formats (video, carousels, collections, stories);
- Use Lookalike Audiences to reach users similar to your existing customers;
- Measure and continuously optimize ROAS (return on ad spend).
Result: increased sales, greater brand visibility, and a competitive advantage in search.
TikTok Advertising
TikTok is the fastest-growing social network, especially popular among younger audiences and Generation Z. Content on this platform is dynamic, highly engaging, and created in a natural, authentic video format.
What we do:
- Develop creative solutions that blend seamlessly into native TikTok content;
- Test In-Feed ads, Spark Ads, and Branded Content formats;
- Reach audiences based on their behavior, interests, and usage patterns;
- Analyze data and continuously optimize content to drive not only views, but also sales.
Result: increased sales, greater brand visibility, and a competitive advantage in search.
Linked Advertising
LinkedIn is the most effective channel for B2B businesses aiming to reach decision-makers, company leaders, and professionals.
What we do:
- Target audiences based on job titles, industries, company size, and location;
- Create a range of ad formats, including Sponsored Content, Message Ads, and Lead Gen Forms;
- Use personalized ads with strong value propositions (e.g. free audits, e-books, event registrations);
- Analyze results and optimize campaigns based on lead quality.
Result: high-quality leads, stronger business relationships, and growing brand credibility among decision-makers.
Let us help your business grow with the most effective digital advertising
Google Ads advertising
Google Ads allows you to reach potential customers at the exact moment they are actively searching for your products or services. This makes it one of the most effective channels, as the audience already demonstrates clear purchase intent.
What we do:
- We perform keyword analysis and determine which search terms are the most profitable;
- We create Google Search, Display Network, Shopping, and YouTube campaigns;
- We constantly optimize ads to improve the quality score and reduce the cost per click;
- We ensure that the advertising budget is allocated to the most profitable channels.
Result: more sales, greater brand visibility, and a competitive advantage in search.
“We are very satisfied with your fast, proactive communication and ongoing efforts to improve results”
Aurelija Lutcaitė-Žvinienė
Marketing Manager at UAB “BnP Finance”
110% more loans issued with YouTube video ads
+70%
Higher conversion rate
+52%
Higher revenue
Let us help your business grow with the most effective digital advertising
Meta Advertising (Facebook, Instagram)
Facebook and Instagram advertising helps reach both broad and highly targeted audiences based on demographics, interests, and behavior.
What we do:
- Build audience segments aligned with the buyer’s journey (new customers, remarketing, loyal customers);
- Test different ad formats (video, carousels, collections, stories);
- Use Lookalike Audiences to reach users similar to your existing customers;
- Measure and continuously optimize ROAS (return on ad spend).
Result: increased sales, greater brand visibility, and a competitive advantage in search.
“We are very satisfied with your fast, proactive communication and ongoing efforts to improve results”
Aurelija Lutcaitė-Žvinienė
Marketing Manager at UAB “BnP Finance”
110% more loans issued with YouTube video ads
+70%
Higher conversion rate
+52%
Higher revenue
Let us help your business grow with the most effective digital advertising
TikTok Advertising
TikTok is the fastest-growing social network, especially popular among younger audiences and Generation Z. Content on this platform is dynamic, highly engaging, and created in a natural, authentic video format.
What we do:
- Develop creative solutions that blend seamlessly into native TikTok content;
- Test In-Feed ads, Spark Ads, and Branded Content formats;
- Reach audiences based on their behavior, interests, and usage patterns;
- Analyze data and continuously optimize content to drive not only views, but also sales.
Result: increased sales, greater brand visibility, and a competitive advantage in search.
“We are very satisfied with your fast, proactive communication and ongoing efforts to improve results”
Aurelija Lutcaitė-Žvinienė
Marketing Manager at UAB “BnP Finance”
110% more loans issued with YouTube video ads
+70%
Higher conversion rate
+52%
Higher revenue
Let us help your business grow with the most effective digital advertising
Linked Advertising
LinkedIn is the most effective channel for B2B businesses aiming to reach decision-makers, company leaders, and professionals.
What we do:
- Target audiences based on job titles, industries, company size, and location;
- Create a range of ad formats, including Sponsored Content, Message Ads, and Lead Gen Forms;
- Use personalized ads with strong value propositions (e.g. free audits, e-books, event registrations);
- Analyze results and optimize campaigns based on lead quality.
Result: high-quality leads, stronger business relationships, and growing brand credibility among decision-makers.
“We are very satisfied with your fast, proactive communication and ongoing efforts to improve results”
Aurelija Lutcaitė-Žvinienė
Marketing Manager at UAB “BnP Finance”
110% more loans issued with YouTube video ads
+70%
Higher conversion rate
+52%
Higher revenue
“We are very satisfied with your fast, proactive communication and ongoing efforts to improve results”
Aurelija Lutcaitė-Žvinienė
Marketing Manager at UAB “BnP Finance”
110% more loans issued with YouTube video ads
+70%
Higher conversion rate
+52%
Higher revenue
The value our advertising delivers to businesses and our clients’ success stories
We deliver advanced, automated, and data-driven solutions designed to drive sales growth. Our focus is on measurable results and long-term business growth. We have contributed to numerous success stories and earned strong client trust through consistently high ratings.
+32% sales increase within a few months using Google Ads and Meta advertising
- +34% company revenue growth within a few months
- +32% sales growth with Google Ads and Meta ads
- +67% increase in online searches for the company
"We are very pleased with the consistent sales growth. Your work is directly reflected in our results."
Vilita Kubilienė
Director, UAB Linas LT
110% increase in loans issued with YouTube video ads
- +70% higher conversion rate
- +52% revenue growth
"You always offer new tools and/or solutions that help us increase sales even further."
Marketing Manager, UAB BnP Finance
5x e-commerce sales growth over 2 years
- +573% Google Ads conversions increase
- 48% reduction in Google Ads cost
- +338% Google Ads revenue growth
"We have been working with RAIBEC since January 2020. Our e-store revenue has been growing consistently, and in November 2021 it was 5 times higher compared to November 2019."
Owner, UAB Semerita
Company sales increased by over 60%
- +40% higher company revenue using Google Ads
- +60% more purchasing visitors
- +50% more company searches online
"Thanks to innovative Google Ads strategies, we can enjoy steady sales growth."
E-commerce and Marketing Project Manager, UAB “Sąskaitos LT”
Learn more about our work and success stories on the Clutch platform
Frequently asked questions
Is digital advertising only possible with a large budget?
Absolutely not. The key to effective advertising is a clear strategy, continuous testing, and optimization. Budgets are defined based on your goals, and we ensure they are used efficiently to generate real returns.
How long does it take to see the first results?
This largely depends on the product or service. In many cases, initial results can be observed within a few weeks of launching campaigns. However, long-term value is created through continuous testing, optimization, and adapting the strategy to market changes. Some products or services have a much longer buying journey—customers may take months or even over a year to evaluate options before making a decision. Sales are also influenced by many external factors, which is why it’s important to understand and manage them. Even the best advertising alone does not always guarantee immediate sales.
How do you determine which advertising channels are best for my business?
We analyze your business goals, audience behavior, and competitive landscape. Based on data, available tools, and budget, we select the most effective channels and campaign formats for each stage of the buyer’s journey.
What is advertising optimization?
Advertising optimization is the continuous improvement of campaigns based on real data—audience response, market changes, and cost efficiency. It also includes strategic reallocation of advertising budgets across channels, products, ads, markets, and audiences to achieve a higher return on ad spend (ROAS).
How are advertising results measured?
We implement analytics tools and a KPI measurement framework tailored to each business. The primary indicators are revenue, profit, and costs, as these directly reflect business growth. A second group of KPIs is used to manage and improve ad and creative quality, while a third group helps optimize marketing investments across different advertising sources. Managing all these KPIs together ensures consistent and sustainable business growth.
Does advertising include creative solutions?
Yes. Our team can also take care of creative assets, including visuals and copy, aligned with your brand’s style, tone of voice, and positioning.
Do you want to start with digital advertising?
During the first conversation, we will review your current actions and propose targeted steps for growth.
Digital Advertising News
