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Effective digital marketing strategy development and consulting for your business
Sustainable growth goes beyond individual ad campaigns — it demands a clear, data-driven digital marketing strategy applied consistently.
From idea to measurable, impactful results
We help businesses design and develop tailored online marketing strategies across the following key areas:
Long-term goals
In-depth audience analysis
Message creation
Strategic channel selection
Marketing performance measurement
The combination of these actions forms the foundation for an organization’s long-term development and growth. In our view, a digital marketing strategy is not a one-off project, but an ongoing process built on partnership and shared responsibility.
How does effective digital marketing start?
How do you create a digital marketing strategy?
Hello 👋, when creating a digital marketing strategy, we:
Analyze your current strategy and the actions you have taken so far
Dive deep into your business goals, products or services, customer expectations, challenges, and competitive environment
Perform an analysis of the audience, marketing channels, and current actions
We will create an individual digital strategy focused on your business goals by selecting the most appropriate channels, considering their impact on sales results, and adapting to your budget.
We will discuss the processes and distribute responsibilities between us and your team. We will also agree on the frequency and regularity of meetings and progress reviews.
We will discuss and refine your product offerings and key messages for your target audiences.
We will select the necessary tools and solutions tailored to your business for marketing, automation, and management.
If needed, we will recommend service providers for IT, graphic design, video production, or other areas where we do not specialize ourselves.
We will establish clear key performance indicators (KPIs) to help evaluate progress and will implement the necessary analytics solutions.
We will continuously adapt the strategy according to the changing market, consumer behavior, and your business development.
Each month, we will have virtual sessions to discuss the current situation, news, changes, results, new initiatives, tactical actions, and budgets for advertising campaigns.
Sounds interesting — how can I get in touch to book a consultation?
You can contact us by filling out the contact form or by messaging us directly. During our first meeting, we will discuss your situation, goals, and potential solutions.
The result of all these actions is targeted, effective, and harmoniously managed digital marketing that helps grow sales, strengthen the brand, and create long-term value.
The first step toward a successful strategy is a consultation.
Fill out the form, and we will get in touch to discuss your situation and potential solutions.
Our team working on digital marketing strategies
A Digital Marketing and Sales Expert with over 25 years of experience. Throughout his career, he has worked with hundreds of different businesses, closely observing their growth, challenges, and providing consultation on strategic business growth issues.
His studies in Informatics and Economics, combined with years of entrepreneurial experience, have equipped him with strong logical and critical thinking. This allows him to quickly assess a business situation, identify mistakes, and anticipate risks before they become apparent. Remigijus is able to clearly identify which actions or decisions will yield the greatest return, and his insights help companies effectively allocate time, finances, and marketing resources to achieve sustainable growth and a competitive advantage.
A Digital Marketing and Sales Expert with over 25 years of experience. Throughout his career, he has worked with hundreds of different businesses, closely observing their growth, challenges, and providing consultation on strategic business growth issues.
His studies in Informatics and Economics, combined with years of entrepreneurial experience, have equipped him with strong logical and critical thinking. This allows him to quickly assess a business situation, identify mistakes, and anticipate risks before they become apparent. Remigijus is able to clearly identify which actions or decisions will yield the greatest return, and his insights help companies effectively allocate time, finances, and marketing resources to achieve sustainable growth and a competitive advantage.
Kotryna is a marketing and communications professional with over 10 years of international experience working with businesses across the US and European markets. Throughout her career, she has taken on a wide range of roles—from founding an independent magazine and scaling it to reach audiences in more than 30 countries, to developing marketing strategies for e-commerce, B2C, and B2B businesses, as well as advising various brands on communications and brand image. Kotryna is also a digital marketing lecturer at Vilnius Coding School.
Her strength lies in creating impactful marketing strategies and compelling storytelling, leveraging the power of communication to help businesses build strong connections with their audiences and achieve outstanding results.
Donatas Montvilas is a digital advertising strategist and performance marketing expert with many years of experience creating and managing Google Ads and Meta Ads campaigns focused on clear outcomes: sales, leads, and sustainable return on ad spend. Working with a wide range of businesses, Donatas helps them build a logical, data-driven growth system where every decision has a clear purpose and rationale.
His key strength lies in combining advertising strategy with data analytics—from refining business goals and defining KPIs to tracking performance, optimizing campaigns, and allocating budgets based on real returns. Donatas consistently relies on numbers, testing, and market insights, enabling businesses to make faster, more accurate, and more effective decisions—whether planning sales and business growth or navigating critical situations.
We have developed and implemented digital marketing strategies for the following businesses:
Frequently Asked Questions
Why does my business need a digital marketing strategy?
A digital marketing strategy allows your business to work with a clear direction. Instead of one-off advertising actions, you have a long-term plan based on data, target audiences, and clear business goals. This helps utilize the budget more efficiently, avoid unnecessary investments, and ensures that marketing actions truly contribute to your business growth.
What is the difference between individual advertising actions and a strategy?
Individual advertising actions (such as Google Ads or social media campaigns) often aim for quick wins. A strategy, however, considers the full business context — which channels work best for you, when and why to use them, how to combine different tools, and how to measure and optimize performance. A strategy is like a roadmap that guides your actions, ensuring advertising is consistent, coordinated, and effective.
How long does it take to prepare a digital marketing strategy?
The timeframe depends on the size, complexity, and goals of your business. Typically, developing a strategy can take anywhere from 2 to 6 weeks. During this stage, we perform an analysis (audience, competitors, existing tools), set objectives, select channels, and create an action plan. If you include more complex campaigns, audience segmentation, or data integration, the process may take longer.
What is included in the development of the strategy?
Developing a digital marketing strategy involves a structured process that begins with a thorough analysis of the business and market, including the target audience, competitors, and current situation. This is followed by clear goal setting, such as increasing sales, generating leads, or strengthening brand visibility. Based on these goals, the most suitable channels and tools are selected—ranging from SEO and Google Ads to social media and content marketing—along with a detailed action plan covering campaign structure, budgets, and timelines. The strategy is completed by defining key performance indicators, choosing appropriate measurement methods, and establishing a reporting and analysis framework to continuously monitor, optimize, and improve results.
Is a digital marketing strategy something only large businesses need?
No — a digital marketing strategy is not only for large businesses. In fact, it is just as important for small and growing companies. While larger organizations often have more complex structures and bigger budgets, any business that wants to use its marketing resources effectively needs a clear strategy. For smaller businesses, a strategy helps prioritize the right channels, focus limited budgets where they have the most impact, avoid fragmented actions, and build sustainable growth instead of relying on short-term tactics.
Will external partners be involved?
Possibly—but not always. RAIBEC can develop the full strategy and support the implementation of many activities, including analysis, SEO, advertising, and content marketing. In some cases, additional partners may be involved, such as content creators, technical specialists, or third-party tools (e.g. CRM or automation platforms), depending on your needs and budget.
How are the results measured?
Results are measured using clearly defined KPIs and metrics, such as website traffic and its sources, the number of conversions (leads or sales), cost per conversion (CPA), and return on investment (ROI). In addition, engagement indicators—such as time spent on the website, bounce rate, and social media activity—are analyzed alongside infrastructure performance and user behavior. These insights are used for regular reporting and continuous optimization to improve overall marketing effectiveness.
What kind of experience do your specialists bring?
Our team consists of experienced digital marketing experts with a background in both B2B and B2C projects. We have worked with businesses similar to yours and helped create strategies that generate real growth, increase visibility, and optimize budgets. Additionally, we constantly monitor the latest marketing trends and tools (analytics, automation) to offer solutions tailored to your business goals.
