Google Analytics 4 (GA4) setup (with Google Tag Manager integration)

To make data-driven decisions, launching an ad campaign alone is not enough — it’s essential to understand exactly how users behave on your website or application.

How we ensure that GA4 data works in your favor

Google Analytics 4 (GA4) enables detailed tracking of the customer journey, deeper insight into user behavior, and accurate evaluation of marketing performance.

Raibec helps businesses not only implement GA4, but also manage it professionally—ensuring data is collected correctly and actively used for informed decision-making.

We perform an audit of current analytics and user behavior;

We define the most important events, conversions, and goals that need to be measured;

We set up Google Tag Manager (GTM) for efficient, centralized, and flexible data tracking.

We integrate GA4 with other systems (Google Ads, Meta Ads, CRM, and more) to provide a complete view of advertising effectiveness.

We provide guidance on how to effectively use reports and data for strategic decision-making.

We continuously maintain and optimize settings in line with evolving business needs and Google updates.

Why is GA4 important for your business?

Increased ROAS

You will clearly see which channels, campaigns, and ads provide the highest return. This allows you to invest only in what works.

Optimized budget

GA4 reports show where advertising spend is not paying off, so you will be able to reduce unnecessary costs.

Avoided mistakes

Proper analytics help to identify technical glitches, discrepancies between reports, or misleading data in a timely manner, which could be costly when making incorrect decisions.

Full analysis of the customer journey

GA4 allows you to see not only the last click but also the entire purchase path. This helps to better understand which channels have the greatest impact on sales.

Are you ready to take a step toward data-driven growth?

Fill out the form and we will contact you to discuss your situation and possible solutions.

Frequently Asked Questions

Does Raibec only implement GA4, or do they also provide ongoing maintenance and support?

We don’t stop at implementation. We continuously maintain GA4 and optimize its settings in line with changing business needs, advertising strategies, and Google updates. This ensures your analytics remain accurate, relevant, and reliable at all times.

How can I learn to use GA4 reports effectively?

Beyond technical implementation, we also provide guidance on how to correctly interpret reports and use data in practice. We help you find answers to key business questions, such as: Which advertising campaign generates the most sales? Where do users drop off on the website? Is the content on the page relevant? Which marketing channel has the greatest impact on sales?

Google Analytics makes it possible to compare the impact of different channels and identify inconsistencies across advertising platform reports. This allows us to ensure both the quality and completeness of the data, making it truly valuable for strategic decision-making.