Digital Marketing Blog
Latest marketing news, interviews, technologies, and more.
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As Black Friday approaches, e-commerce businesses are rubbing their hands together, eager to reach unexpected sales heights and close the year with impressive results. However, while many rush to plan their sales campaigns and special seasonal offers, they often fall into their own traps — starting the planning too late, offering poorly thought-out discounts, or…
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Today, more and more businesses are facing a paradox: advertising generates plenty of leads, yet real sales are declining. At first glance, the numbers look impressive, but a closer look reveals that lead quality is deteriorating — many are automated bot submissions, competitor tests, or promotional offers. These signals mislead the AI behind advertising campaigns,…
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As we step into 2025, B2B business professionals are not only reviewing the achievements of the past year but also setting goals and strategies for the year ahead. Many are asking what to expect this year, which strategies will work best, and how to adapt to the ever-changing market trends to achieve the highest efficiency.…
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