Digital marketing for managers blog
Digital marketing for managers blog – a resource where business owners, executives, marketing managers, and specialists will find strategic insights, practical advice, and the latest trends in digital marketing. Learn how to effectively lead a marketing team or agency, choose and manage the right channels, make data-driven decisions, and leverage digital marketing to drive consistent growth and measurable business results.
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Just a few years ago, the term artificial intelligence was mostly used by professionals in marketing or innovation. Today, nearly every business representative talks about it — and for good reason. AI is no longer just a buzzword; it has become part of everyday life, transforming business processes. Companies that leverage the best AI tool and innovative AI tools…
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Today, a CRM system is no longer just a tool for managing sales. It has become one of the most valuable sources of customer data used in modern digital marketing and advertising campaigns powered by artificial intelligence (AI) and machine learning—such as Google Ads or Meta Ads. When businesses use high-quality CRM data, the return on ad campaigns can…
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It’s no secret that one of the most crucial components of a digital marketing strategy is performance analysis. We’ve already discussed this topic in our article Not Tracking Your Digital Marketing KPIs? You’re Directly Harming Your Business. As mentioned there, when planning strategic marketing actions, it’s essential to focus on data analysis to evaluate which activities create…
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