Digital marketing for managers blog
Digital marketing for managers blog – a resource where business owners, executives, marketing managers, and specialists will find strategic insights, practical advice, and the latest trends in digital marketing. Learn how to effectively lead a marketing team or agency, choose and manage the right channels, make data-driven decisions, and leverage digital marketing to drive consistent growth and measurable business results.
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Just a few years ago, the term artificial intelligence was mostly used by professionals in marketing or innovation. Today, nearly every business representative talks about it — and for good reason. AI is no longer just a buzzword; it has become part of everyday life, transforming business processes. Companies that leverage the best AI tool and innovative AI tools…
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“Digital marketing measurement is fundamentally changing in 2025.”This is the main message Raibec’s team brought back from this year’s Think Digital conference in Warsaw (Think Digital Warsaw), organized by Google. The event was packed with insights, presentations, and strategic visions for where Google Analytics and the broader digital marketing ecosystem are heading. Think Digital Warsaw…
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It’s no secret that one of the most crucial components of a digital marketing strategy is performance analysis. We’ve already discussed this topic in our article Not Tracking Your Digital Marketing KPIs? You’re Directly Harming Your Business. As mentioned there, when planning strategic marketing actions, it’s essential to focus on data analysis to evaluate which activities create…
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