Digital Marketing Blog
Latest marketing news, interviews, technologies, and more.
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Just a few years ago, the term artificial intelligence was mostly used by professionals in marketing or innovation. Today, nearly every business representative talks about it. And for good reason: AI is no longer just a buzzword—it has become part of everyday life, transforming business processes. Companies that leverage AI solutions not only save time but also…
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“Digital marketing measurement is fundamentally changing in 2025.”This is the main message Raibec’s team brought back from this year’s Think Digital conference in Warsaw, organized by Google. The event was packed with insights, presentations, and strategic visions for where Google Analytics and the broader digital marketing ecosystem are heading. GA4: From a Tool to a…
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It’s no secret that one of the most crucial components of a digital marketing strategy is performance analysis. We’ve already discussed this topic in our article Not Tracking Your Digital Marketing KPIs? You’re Directly Harming Your Business. As mentioned there, when planning strategic marketing actions, it’s essential to focus on data analysis to evaluate which…
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