Meta Ads that sell
Meta advertising today is run by artificial intelligence, and we know exactly how to train it so your ads sell as profitably as possible. We prepare accurate data and creatives that Meta’s AI uses to find your buyers on Facebook, Instagram, Messenger and Threads. We measure results by sales.
Advantage+ AI
Facebook
Instagram
Messenger
Threads
Audience Network
YC
your_companySponsored · Vilnius
−20 % this week only
“Why 3 000 Lithuanians have already switched their…” ▶
your-company.comShop now
3 sec.to grab attention
AI + humanmeasured by sales
IN SHORT
What is Meta Ads?
meta ads
Meta Ads is Meta Platforms’ advertising system that lets you advertise on Facebook, Instagram, Messenger, Threads and the Audience Network from a single account. Ads are shown based on people’s interests, behaviour and demographics, so they create new demand. Today, Meta’s artificial intelligence largely decides who sees which ad.
Unlike search ads, Meta Ads reach people before they start looking for your product. It’s a channel where visuals, storytelling and the first three seconds do the selling.
Campaigns are built in Meta Ads Manager, and the budget is usually paid per impression (CPM). Meta’s AI systems decide who sees the ad: out of thousands of possible ads, they pick the one a specific person is most likely to click or buy from. Manual targeting matters less now, and results come down to two things: the data the algorithm learns from and the creatives it chooses from.
RAIBEC manages Meta Ads campaigns end to end, from strategy and creative to reporting. We implement Meta Pixel and the Conversions API, connect ads to CRM sales data and make decisions based on real return on ad spend.
RAIBEC manages Meta Ads campaigns end to end, from strategy and creative to reporting. We implement Meta Pixel and the Conversions API, connect ads to CRM sales data and make decisions based on real return on ad spend.
Meta Ads at a glance
Where ads appear
Facebook, Instagram, Messenger, Threads and the Audience Network
How you pay
Usually per 1,000 impressions (CPM), with a daily or lifetime budget
Targeting
Advantage+ AI audiences, enriched with website visitor, customer list and CRM signals
Learning phase
About 50 optimisation events per ad set within 7 days
Best for
E-commerce, services, events and B2B lead generation
AI and Meta advertising
How has artificial intelligence changed Meta advertising?
Today, Meta’s ad system works as a self-learning AI. It decides on its own who to show ads to, which creative to show and how much to pay. You still need a specialist as much as ever, but what they do has changed.
BeforeNow, with AI
TargetingA specialist manually selected interests and demographicsAI finds buyers within a broad audience based on behavioural signals
CreativeOne ad with a few copy variationsCreative has become targeting: different angles reach different people, and AI generates variations
OptimisationManual bids and frequent budget adjustmentsAI optimises in real time based on incoming conversion signals
Key to successThe most precise targetingQuality data and creative diversity
What Meta AI does
What RAIBEC specialists do
AI is the engine. We make sure it’s heading in the right direction.
Which Meta ad formats do we use?
Click a format to see where it appears and when it works best.
Vertical video · 9:16
Reels ads
Short vertical videos shown between Instagram and Facebook Reels. It’s the format where audiences spend the most time, and natural-looking content performs better than polished ads.
- Great for reaching new audiences and showing your product in action
- The first 3 seconds and subtitles matter most
- We write UGC-style scripts and several hook variations for testing
Meta Ads
What we do with your Meta Ads account
Is Meta Ads right for your business?
Tick the statements that apply to you. You’ll see the result right away.
Find out which Meta Ads strategy suits your business best
We’ll review your account, Pixel and creatives, then suggest concrete next steps.
How does Meta Ads work, from first contact to purchase?
A single ad rarely sells on the first try. We connect campaigns into a funnel where each stage has its own job and metric.
See
Awareness and reach
Videos and Reels for new audiences who don’t know your brand yet.
CPM
3-second views
Reach
Engage
Engagement and consideration
Carousels, reviews and product benefits for people who have already engaged with your content.
CTR
Cost per landing page view
Buy
Conversion and retargeting
Dynamic catalogue ads, offers and reminders for website visitors and cart abandoners.
ROAS
CPA
Revenue from CRM
Creatives
Why do the first 3 seconds matter most in Meta ads?
In Feed and Reels, people decide in a split second whether to stop or keep scrolling. Today the Meta algorithm handles most of the targeting itself, so it’s the creative that determines who sees the ad and how much the result will cost.
That’s why we build every video around a clear structure and test several openings at the same time.
That’s why we build every video around a clear structure and test several openings at the same time.
0–3 s
The hook stops the scroll
A problem, an unexpected visual or a question that’s clear without sound.
3–12 s
Proof and benefit
The product in action, a testimonial or a before-and-after result.
12–15 s
A clear call to action
An offer, a price or a reason to act now.
For each concept, we prepare 3–5 different openings and keep the one that delivers the cheapest result.
What types of Meta Ads campaigns do we build?
We choose the campaign objective based on what your business needs: sales, leads or awareness.
Sales campaigns
Optimised for website purchases, including Advantage+ sales campaigns and dynamic catalogue ads.
Best for e-commerce
Lead generation campaigns
Enquiries via Meta instant forms, Messenger or your website, with quality filters.
Best for services, B2B, real estate, training
Awareness campaigns
Maximum reach and ad recall at the lowest cost, often with video.
Best for new brands and products
Traffic campaigns
Quality visitors to your website, content or newsletter sign-up.
Best for content and audience building
Engagement and messaging campaigns
Conversations on Messenger, Instagram Direct or WhatsApp, and event registrations.
Best for local businesses and consultations
Retargeting campaigns
Reminders for website visitors, cart abandoners and existing customers.
Best for anyone with existing traffic
How does Meta Ads management work?
1
Discovery and audit. We learn about your goals, margins and customers. If you already have an account, we audit your Business Manager, Pixel and campaigns.
2
Tracking setup. We implement Meta Pixel and the Conversions API, and check event quality and domain verification.
3
Audiences and structure. We build a funnel-based campaign structure and set up custom and lookalike audiences.
4
Creatives and launch. We prepare concepts, copy and visual variations, then launch the campaigns.
5
Learning phase and testing. For the first 2–3 weeks we let the algorithm learn, and every week we test new creatives and audiences.
6
Scaling. We increase budgets for winning ad sets without disrupting the algorithm with sudden changes.
7
Reporting and growth. We regularly review revenue, ROAS and the plan for upcoming creatives.
Meta Ads or Google Ads: which channel should you choose?
The right channel depends on how your customer decides to buy. The best results usually come from a mix of channels, which we choose based on your product and goals.
When buying is driven more by emotion
People aren’t searching for your product yet, but get interested once they see it: fashion, beauty, home goods, gifts, events, new products. Here, ads need to inspire and create desire.
Meta Ads
TikTok Ads
YouTube and Demand Gen
When people are looking for something specific
The need already exists and people are actively looking for a solution: services, spare parts, B2B, a specific model or brand. Here, you need to be visible at the moment they search.
Google Search
Google Shopping
Performance Max
We choose the channel mix for you
Most businesses have customers at both stages. We assess your product, purchase cycle, margins and audience, then recommend how much budget to put into creating demand and how much into capturing it.
Key differences between Meta Ads and Google Ads
| Criterion | Meta Ads (Facebook, Instagram) | Google Ads |
|---|---|---|
| Purchase motivation | Emotion, impulse, inspiration | A specific need and search intent |
| How it reaches people | Through interests, behaviour and demographics | Through what people are searching for |
| Demand | Creates new demand | Captures existing demand |
| Purchase stage | Awareness, interest and retargeting | Decision and purchase stage |
| What drives success | Creative and offer | Keywords, bids and Quality Score |
| Main formats | Reels, Stories, images, carousels, catalogue, lead forms | Text ads, Shopping, YouTube, banners |
| You pay for | Usually impressions (CPM) | Usually clicks (CPC) |
| When to choose | When your product needs to be shown before people start searching for it | When people are already searching for your product or service |
Meta Ads results: client success stories
We focus on results you see in your revenue, not just in an ad report.
+30%
didesnės įmonės pajamos naudojant „Google Ads” ir „Meta” reklamas
+60%
Išaugęs ROAS
Kliento komentaras
„Džiaugiamės sparčiai augančiais pardavimais ir labai sklandžiu bendradarbiavimu“
Why do businesses choose RAIBEC for Meta advertising?
01
AI expertise
We know how Meta’s AI systems work and prepare the data and creatives they learn from.
02
Measured by revenue
Your reports show sales and profit, not just clicks or impressions.
03
Clean data
Pixel, Conversions API, GA4 and consent management, all set up by one team.
04
Meta and Google together
We plan channels as one system, so your budget isn’t spread too thin.
05
The account stays yours
We work in your Business Manager, and all data belongs to you.
Free guide
Are you calculating your Meta ads ROAS correctly?
Download our guide to the most common ROAS myths and how to calculate ROAS correctly. Free guide, sent straight to your inbox.
Frequently asked questions about Meta Ads
How much do Meta Ads campaigns by RAIBEC cost?
The cost consists of the ad budget, which you pay directly to Meta, and the campaign management service. Meta usually charges per impression, and the final cost per result depends on the audience, season, competition and creative quality. We quote management fees individually after assessing your markets, campaign scope and creative needs.
What should the minimum Meta Ads budget be?
Meta doesn’t set a high minimum, but the algorithm needs data. We recommend a budget that lets each ad set collect about 50 optimisation events per week. For smaller budgets, we suggest fewer campaigns and an upper-funnel objective.
How soon will I see Meta Ads results working with RAIBEC?
Ads start running right after approval. The learning phase usually takes 1–2 weeks, and we draw reliable conclusions about creatives and audiences within 3–6 weeks. Products with a longer purchase cycle need more time.
What are Meta Pixel and the Conversions API?
Meta Pixel is code on your website that sends visitor actions, such as purchases, to Meta. The Conversions API sends the same events directly from your server, so less data is lost to browser and iOS restrictions. Together, they help the algorithm find buyers more accurately.
How does artificial intelligence affect Meta advertising?
Meta’s AI systems decide which ad to show to which person. They evaluate thousands of possible ads and predict which one is most likely to drive a click or purchase. Advantage+ features automate audiences, placements and budget allocation, and even create creative variations. That’s why data quality and creative diversity now matter most for results.
If Meta AI does everything itself, why do I need an agency?
AI optimises for the metric you give it and learns from the data you feed it. Inaccurate signals or similar-looking creatives mean the algorithm will efficiently find the wrong people. We set up Conversions API and CRM data, build the creative strategy, review AI-generated content and make sure optimisation leads to profit.
Which channel should I choose: Meta Ads, TikTok or Google Ads?
If buying is driven more by emotion and people aren’t searching for your product yet, Meta Ads, TikTok Ads and Google YouTube or Demand Gen campaigns, which create demand, are a good fit. If people are looking for something specific, Google Search, Shopping and Performance Max campaigns are most effective. Most businesses benefit from a mix, which we choose after assessing your product, purchase cycle, margins and audience.
Does Facebook advertising still work if my audience has moved to Instagram?
Yes. A single Meta Ads campaign can run on Facebook, Instagram, Messenger and Threads at the same time. The algorithm allocates budget to wherever results are cheapest, and we make sure the formats are adapted to each placement.
Do I need professional video content?
Not necessarily. Natural-looking UGC content shot on a phone often performs better on Meta platforms than an expensive production. What matters most is a clear opening, benefit and call to action. We prepare scripts and advise on how to film.
Can RAIBEC take over an existing Meta Ads account?
Yes. We start with an audit, reviewing your Business Manager structure, Pixel and Conversions API events, campaigns, audiences and creatives. Then we present an improvement plan. The account and data always remain your property.
Does RAIBEC provide Meta Ads services outside Lithuania?
Yes. We have offices in Vilnius and Panevėžys and serve clients across Lithuania and abroad. We can run campaigns in Lithuanian, English and other languages, targeting specific cities, regions or countries.
Want your ads to stop the scroll?
In our first call, we’ll review your Meta Ads account, Pixel data and creatives, then suggest focused steps for growth.
Useful reading on digital advertising
