ChatGPT ads: be the first recommendation when customers ask
We build and manage ad campaigns in ChatGPT. Your product appears below the answer just as people are comparing, seeking advice and making a choice.
Below the answer
Conversation context
No keywords
CPC and CPM
Conversion tracking
Labelled “Sponsored”
Which electric bike should I choose for getting around Vilnius on a budget of up to €1,500?
For city riding, it’s worth paying attention to a few things:
- battery capacity (at least 400 Wh);
- a mid-drive or rear-hub motor depending on the terrain;
- weight, if you need to carry the bike up stairs.
YC
your-company.com
Sponsored
Ask anything
The ad is selected based on
Conversation topicContext hintsLanding page
Not on keywords
You don’t see conversations
You only get aggregated metrics:
impressions, clicks, conversions
impressions, clicks, conversions
Shown below the answer:
for Free and Go plan users
IN SHORT
What are ChatGPT ads?
ChatGPT conversation
Which electric bike should I choose for getting around Vilnius on a budget of up to €1,500?
For city riding, it’s worth paying attention to a few things:
- battery capacity (at least 400 Wh for daily use);
- a mid-drive or rear-hub motor depending on the terrain;
- weight, if you need to carry the bike up stairs.
ChatGPT Ads is OpenAI’s advertising platform. Sponsored ads appear below ChatGPT’s answer when your product or service matches the topic of the conversation.
Ads are labelled as sponsored and kept separate from the answer. OpenAI states that ads don’t influence what ChatGPT says, and advertisers can’t see users’ conversations. They only receive aggregated data: impressions, clicks and conversions.
Unlike Google Search, there are no keywords here. The ad is selected based on the conversation’s context and intent, the landing page, the ad copy and the context hints provided by the advertiser. So the winner isn’t whoever pays the most, but whoever’s offer best answers the question.
RAIBEC sets up the account, tracking and ads, manages campaigns in OpenAI Ads Manager and compares results with Google Ads and Meta Ads so your budget goes to the most profitable channel.
Ads are labelled as sponsored and kept separate from the answer. OpenAI states that ads don’t influence what ChatGPT says, and advertisers can’t see users’ conversations. They only receive aggregated data: impressions, clicks and conversions.
Unlike Google Search, there are no keywords here. The ad is selected based on the conversation’s context and intent, the landing page, the ad copy and the context hints provided by the advertiser. So the winner isn’t whoever pays the most, but whoever’s offer best answers the question.
RAIBEC sets up the account, tracking and ads, manages campaigns in OpenAI Ads Manager and compares results with Google Ads and Meta Ads so your budget goes to the most profitable channel.
Your ideal customer
Which businesses are ChatGPT ads right for?
ChatGPT ads work best for businesses whose customers ask for advice, compare options and look for recommendations before buying.
Online stores
Shoppers ask ChatGPT what to choose and compare models, features and prices. Product feed campaigns show a specific product.
E.g. electronics, sports, home, fashion
Service businesses
People ask for advice on solving a problem and look for someone to do it. The ad offers your service.
E.g. construction, renovation, cleaning, logistics
B2B and technology
Buyers research solutions longer and more carefully. ChatGPT helps them build a supplier shortlist, and you can be on it.
E.g. SaaS, equipment, manufacturing, IT services
Local businesses
Questions are often tied to a specific location. You can target a city, region or postcode.
E.g. car repair shops, beauty salons, clinics
Travel and leisure
ChatGPT is increasingly used to plan trips and leisure time, so your offer appears right at the planning stage.
E.g. accommodation, travel, events
Training and education
Adults ask how to gain new skills or retrain. The ad offers your course or programme.
E.g. courses, training, language schools
Best suited when
Less suited when
ChatGPT ads at a glance
Where ads appear
Below ChatGPT’s answer, labelled as sponsored content
How you pay
Per impression (CPM), per click (CPC) or optimised for conversions
Targeting
Based on conversation context and intent, not keywords
Min. budget
From €15 per day per campaign
Who sees them
Adult users of ChatGPT Free and Go
ChatGPT ads
What we do with your ChatGPT ad campaigns
A customer asks a question, gets an answer and sees your offer below it. One click takes them to a specific product or service page.
Find out whether ChatGPT ads are right for your business yet
Fill out the form and we’ll assess your markets and products and propose a pilot campaign plan.
AD CAMPAIGNS
What types of ChatGPT ad campaigns do we build?
We choose the campaign objective and billing method based on your business model, purchase cycle and whether conversion tracking is already in place.
Visibility campaigns (CPM)
You pay per thousand impressions. The goal is to make your brand visible in the topics where customers are making choices.
Best for awareness and new products
Click campaigns (CPC)
You pay only for valid clicks. A convenient way to test the channel and control traffic costs.
Best for services, lead generation, B2B
Conversion campaigns
The algorithm optimises for purchases or leads, while you pay per click or impression. Working tracking is required.
Best for online stores and sales goals
Product feed campaigns
Ads are generated from your product feed, so ChatGPT can show the specific product that matches the question.
Best for online stores with a wide product range
Local campaigns
Targeting not just by country but also by region, city or postcode, where the platform allows it.
Best for local businesses and services
International campaigns
Advertising in foreign markets where ChatGPT ads are already available. For new accounts, this option opens up gradually.
Best for exporting companies
How does ChatGPT ads management work?
1
Discovery and feasibility assessment. We learn about your goals, margins and markets, and check whether ads are allowed for your category.
2
Account setup. We create your OpenAI Ads Manager account and set the country, currency and billing.
3
Tracking setup. We implement the OpenAI pixel, conversion events and UTM tags for GA4.
4
Website check. We make sure landing pages are suitable and don’t block OpenAI’s bots.
5
Campaigns and launch. We create campaigns, ad groups, context hints and several ad versions, then launch after OpenAI’s review.
6
Optimisation. Every week we review bids, budget, ad variations and hints.
7
Reporting and comparison. We compare results with other channels and plan the next steps.
How does ChatGPT choose which ad to show?
ChatGPT ads are selected in an auction that takes into account both the bid and the ad’s relevance. OpenAI calls it a relevance-weighted second-price auction. The winning advertiser doesn’t pay their own bid, but the amount needed to beat the next bidder. Relevance is determined by four things:
Anatomy of a ChatGPT ad
- Headline
- Up to 50 characters, 16–24 recommended
- Body text
- Up to 100 characters, 32–48 recommended
- Image
- Square PNG or JPG, up to 1200 × 1200 px
- Brand
- Advertiser name and favicon
- Landing page
- A specific product or service page that doesn’t block OAI-AdsBot
- Platforms
- Desktop, iOS and Android (app and browser)
ChatGPT, Google Ads or Meta Ads?
ChatGPT ads don’t replace Google Ads or Meta Ads, they complement them. We choose channels based on where and how your customers make decisions.
| Criterion | ChatGPT Ads | Google Ads | Meta Ads |
|---|---|---|---|
| How it reaches customers | By conversation topic and intent, not keywords | By search query | By interests and behaviour |
| Where ads appear | A sponsored card below ChatGPT’s answer, only for Free and Go plan users | Search results, YouTube, partner websites | Facebook and Instagram feeds, Reels, Stories |
| Greatest strength | The comparison and choice stage, when people ask for advice | Existing demand, when customers are already searching | B2C, sales and broad reach |
| Cost | A new market, prices are still settling. Pay per impression, click or conversion | Moderate, depends on competition | Usually the lowest |
| Performance data | Aggregated metrics: impressions, clicks, conversions. You don’t see conversations | Detailed search term and conversion reports | Detailed audience and creative data |
| When to choose | When people ask ChatGPT before buying. Not suitable for health, finance or political topics | People are already searching for your service | A broad market segment, a visual product |
RAIBEC results in paid advertising
We manage ChatGPT ads on the same principles as Google Ads and Meta Ads: tracking, data, and decisions based on revenue and profit.
+30%
Increased company revenue through Google Ads and Meta advertising campaigns.
+60%
Increased ROAS (Return on Ad Spend)
Client comment
“We are delighted with the rapid growth in sales and the seamless collaboration.”
+33% revenue growth in just 2 months of working with RAIBEC
+29%
increase in e-commerce store sales
+19%
Customer acquisition increase in the last months
+33%
increase in revenue from digital advertising channels
Client comment
“We've been working together for over a decade, celebrating consistent business and sales growth year after year.”
INNOVATION
ChatGPT ads are new to the market: what will they bring, and what do we check before launching?
ChatGPT ads are brand new to the market, so businesses are only starting to hear about them and test them. It’s still too early to talk about specific results and success stories, but those who want to stay ahead of innovation know it’s worth trying.
Before launching the first campaign, RAIBEC always makes sure the ads will be approved and the results can be measured.
Before launching the first campaign, RAIBEC always makes sure the ads will be approved and the results can be measured.
Whether your product category and ads comply with OpenAI’s ad policies
Whether your website allows OAI-AdsBot and OAI-SearchBot, and your landing pages are suitable for ads
Whether conversion tracking is ready: the OpenAI pixel, events and UTM tags for GA4
Frequently asked questions about ChatGPT ads
What are ChatGPT ads?
ChatGPT Ads is OpenAI’s advertising platform. Sponsored ads appear below ChatGPT’s answer when a product or service matches the topic of the conversation. Ads are labelled as sponsored and kept separate from the answer, and OpenAI states that ads don’t influence ChatGPT’s answers.
How much does it cost to launch ChatGPT ads with RAIBEC?
The cost consists of the ad budget, which you pay to OpenAI, and the campaign management service. With OpenAI, you can pay per impression (CPM), per click (CPC) or choose a campaign optimised for conversions. The minimum daily budget is €15 per campaign, and OpenAI recommends starting with a maximum cost per click of USD 3–5. We quote management fees individually.
Are ChatGPT ads available in Lithuania?
ChatGPT ads are in beta, and OpenAI is rolling them out country by country, so the list of supported markets keeps changing. Before we start, we check whether ads are already running in your target countries. New accounts can initially advertise only in their own country until identity is verified and the required spend is reached. In the European Economic Area, personalised ads aren’t used at first, so ads are selected based on the conversation context.
Who sees ChatGPT ads?
Ads are shown to adult users of ChatGPT Free and ChatGPT Go. They aren’t shown to users on Plus, Pro, Business, Enterprise and Edu plans, to anyone under 18, or in temporary chats. Political ads aren’t allowed, and stricter rules apply to sensitive topics such as health or finance.
Do ChatGPT ads use keywords?
No. Targeting is contextual: each ad group has context hints, i.e. the topics and situations in which the ad should appear. These aren’t exact keywords and don’t guarantee impressions. You can also target by country, region, city or postcode, and by platform (desktop, iOS, Android).
Can advertisers see users’ conversations?
No. OpenAI states that advertisers can’t see conversations, memory or personal data. They only receive aggregated results: impressions, clicks, spend and conversions.
How does RAIBEC measure ChatGPT ad results?
OpenAI Ads Manager shows impressions, clicks, CTR, average CPC and CPM, and conversions. To track conversions, we implement the OpenAI pixel and conversion events, with a choice of a 7, 14 or 30-day click-through attribution window. UTM tags let you see the traffic in GA4, and we connect sales with CRM data.
How are ChatGPT ads different from GEO?
GEO (generative engine optimisation) aims to get your company mentioned in the answer itself from ChatGPT or another AI tool, without paying. ChatGPT ads are paid placements below the answer that start working as soon as they launch. The two channels complement each other, and both require that your website doesn’t block OpenAI’s bots.
Is it worth testing ChatGPT ads now?
At an early stage, competition is lower and you build up data and experience sooner. On the other hand, the channel is new and there are no market benchmarks yet. That’s why we recommend starting with a pilot campaign with a clear budget and tracking, and comparing the results with Google Ads and Meta Ads.
Want ChatGPT to show your offer to your customers?
In our first call, we’ll assess whether ChatGPT ads are right for your business and propose a pilot campaign plan with a budget and tracking.
