Digital marketing for managers blog
Digital marketing for managers blog – a resource where business owners, executives, marketing managers, and specialists will find strategic insights, practical advice, and the latest trends in digital marketing. Learn how to effectively lead a marketing team or agency, choose and manage the right channels, make data-driven decisions, and leverage digital marketing to drive consistent growth and measurable business results.
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In today’s world, the importance of digital marketing for business is undeniable — both for e-commerce and the B2B services sector. To achieve real results, you must clearly define your goals, prepare a strategy, and choose reliable partners to execute it. The right marketing agency — whether a specialised digital marketing agency or an experienced…
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As Black Friday approaches, e-commerce businesses get ready to reach new sales heights and close the year with strong results. Many rush to plan their campaigns and special offers, but in doing so, they often fall into their own traps. They start planning too late, offer poorly thought-out discounts, or neglect the technical setup of…
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Today, more and more businesses are facing a paradox: lead-based advertising generates plenty of leads, yet real sales are declining. At first glance, the numbers look impressive, but a closer look reveals that lead quality is deteriorating — many are automated bot submissions, competitor tests, or promotional offers. These signals mislead the AI behind lead-based advertising campaigns, causing…
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This article explores a critical problem faced by many businesses: why as many as 90% of SEO services fail to meet client expectations. It not only provides an in-depth analysis of the reasons behind this situation but also offers practical advice on how to avoid the most common mistakes and ensure a successful return on…
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Just a few years ago, the term artificial intelligence was mostly used by professionals in marketing or innovation. Today, nearly every business representative talks about it — and for good reason. AI is no longer just a buzzword; it has become part of everyday life, transforming business processes. Companies that leverage the best AI tool and innovative AI tools…
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Today, a CRM system is no longer just a tool for managing sales. It has become one of the most valuable sources of customer data used in modern digital marketing and advertising campaigns powered by artificial intelligence (AI) and machine learning—such as Google Ads or Meta Ads. When businesses use high-quality CRM data, the return on ad campaigns can…
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If you landed on this article, you’re likely searching for Top CRM systems to help your business grow. To make your decision easier, we’ve prepared a clear and practical guide covering several of the Best CRM options available today—so you can choose the right system with confidence. In this article we’ll discuss: Top CRM systems for your business What…
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IIn today’s digital world—where speed, competition, and data rule—far too many newly launched websites and e-commerce stores are set up to fail from day one. Even when a project looks flawless on the surface, its website development foundations are often unstable or poorly planned. This weak backend becomes a major barrier to growth, scaling, and revenue. Instead…
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“Digital marketing measurement is fundamentally changing in 2025.”This is the main message Raibec’s team brought back from this year’s Think Digital conference in Warsaw (Think Digital Warsaw), organized by Google. The event was packed with insights, presentations, and strategic visions for where Google Analytics and the broader digital marketing ecosystem are heading. Think Digital Warsaw…
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