Digital marketing for managers blog
Digital marketing for managers blog – a resource where business owners, executives, marketing managers, and specialists will find strategic insights, practical advice, and the latest trends in digital marketing. Learn how to effectively lead a marketing team or agency, choose and manage the right channels, make data-driven decisions, and leverage digital marketing to drive consistent growth and measurable business results.
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In today’s world, the importance of digital marketing for business is undeniable — both for e-commerce and the B2B services sector. To achieve real results, you must clearly define your goals, prepare a strategy, and choose reliable partners to execute it. The right marketing agency — whether a specialised digital marketing agency or an experienced…
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As Black Friday approaches, e-commerce businesses get ready to reach new sales heights and close the year with strong results. Many rush to plan their campaigns and special offers, but in doing so, they often fall into their own traps. They start planning too late, offer poorly thought-out discounts, or neglect the technical setup of…
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Just a few years ago, the term artificial intelligence was mostly used by professionals in marketing or innovation. Today, nearly every business representative talks about it — and for good reason. AI is no longer just a buzzword; it has become part of everyday life, transforming business processes. Companies that leverage the best AI tool and innovative AI tools…
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Today, a CRM system is no longer just a tool for managing sales. It has become one of the most valuable sources of customer data used in modern digital marketing and advertising campaigns powered by artificial intelligence (AI) and machine learning—such as Google Ads or Meta Ads. When businesses use high-quality CRM data, the return on ad campaigns can…
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IIn today’s digital world—where speed, competition, and data rule—far too many newly launched websites and e-commerce stores are set up to fail from day one. Even when a project looks flawless on the surface, its website development foundations are often unstable or poorly planned. This weak backend becomes a major barrier to growth, scaling, and revenue. Instead…
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“Digital marketing measurement is fundamentally changing in 2025.”This is the main message Raibec’s team brought back from this year’s Think Digital conference in Warsaw (Think Digital Warsaw), organized by Google. The event was packed with insights, presentations, and strategic visions for where Google Analytics and the broader digital marketing ecosystem are heading. Think Digital Warsaw…
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As we step into 2025, many B2B professionals are reassessing last year’s results and mapping out new goals, channels, and tactics to stay competitive. The landscape of B2B marketing is evolving rapidly, and businesses are asking the same critical questions: what trends will shape this year, which strategies will deliver the highest ROI, and how can companies…
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It’s no secret that one of the most crucial components of a digital marketing strategy is performance analysis. We’ve already discussed this topic in our article Not Tracking Your Digital Marketing KPIs? You’re Directly Harming Your Business. As mentioned there, when planning strategic marketing actions, it’s essential to focus on data analysis to evaluate which activities create…
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One common issue we notice among our clients is a limited marketing budget. This is especially true for smaller businesses, some of which hesitate to approach us, assuming that agencies can’t craft an optimal digital advertising strategy within their budget constraints. However, we firmly believe that even with limited resources, it’s possible to achieve your…
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