
RAIBEC TEAM
Donatas Montvilas
PPC advertising strategist with 18+ years of experience
IN BRIEF
Donatas Montvilas – a digital advertising strategist and performance marketing expert specializing in Google Ads, Meta Ads, and data-driven advertising optimization.
18+
250+
LT · EN
AREAS OF EXPERTISE
Growth Strategy
Marketing Budget Planning
E-commerce
Marketing Strategy
B2C Marketing
About Donatas
Donatas Montvilas is a digital advertising strategist and performance marketing expert specializing in Google Ads, Meta Ads, and data-driven advertising strategies. He helps businesses use their advertising budgets more effectively, increase sales and lead generation, and achieve a sustainable return on investment (ROI).
Working with businesses across various industries, Donatas develops and optimizes Google Ads and Meta Ads campaigns, analyzes their performance, and helps build clear digital advertising growth strategies. His work includes defining business and advertising objectives, setting KPIs, analyzing data, optimizing campaigns, and allocating advertising budgets based on actual performance.
Donatas’ strength lies in his ability to bring advertising strategy, data analytics, and business objectives together into one cohesive system. His decisions are driven by data, testing, and campaign performance, allowing him to clearly identify which advertising channels and activities deliver the greatest value to a business.
Donatas advises businesses on driving sales and business growth through digital advertising, as well as finding solutions when advertising performance falls short, ROI declines, or marketing budgets need to be allocated more effectively.
Career path
RAIBEC
Donatas’ Approach
„Advertising performance doesn’t start with a bigger budget, but with understanding where and why every euro invested creates the greatest value for the business. Data allows us to make informed decisions rather than rely on guesswork – eliminating what doesn’t work, strengthening what delivers results, and turning advertising budgets into a real tool for business growth.”“
Education
Bachelor’s degree in IT
Services led by Donatas
Frequently Asked Questions
Donatas Montvilas’ core areas of expertise include Google Ads and Meta Ads advertising, performance marketing, advertising strategy, campaign optimization, KPI setting, data analysis, and advertising budget planning.
It is worth consulting a digital advertising strategist when advertising campaigns are not delivering the desired results, advertising costs are increasing, it is difficult to assess channel effectiveness, or the business is planning to accelerate sales growth. A strategist’s expertise is also valuable before increasing the advertising budget or changing the existing advertising strategy.
Yes. Donatas Montvilas helps businesses determine how to allocate their advertising budget across different campaigns and channels based on performance, business objectives, and growth potential. Budget decisions are driven by data and actual return on investment (ROI).






