RAIBEC TEAM
Kotryna Abaravičiūtė
Head of Marketing and Communications
IN BRIEF
Kotryna is a marketing and communications strategist with more than 11 years of international experience working with B2B, B2C, and e-commerce businesses across European and U.S. markets. Her key strengths include developing communication strategies, brand positioning, PR, and content direction, helping businesses communicate their message clearly, stand out in the market, and build strong connections with their audiences.
11+
50
LT · EN
AREAS OF EXPERTISE
B2B Marketing
E-commerce
Content Creation
Marketing Strategy
B2C Marketing
Influencer Marketing
Brand Identity Development
About Kotryna
Kotryna Abaravičiūtė is a marketing and communications strategist with more than 11 years of international experience working with B2B, B2C, and e-commerce businesses across European and U.S. markets. Her core areas of expertise include communications strategy, marketing communications, brand positioning, PR, content strategy, and the development of integrated marketing solutions.
Throughout her career, Kotryna has held a variety of marketing and communications roles – from founding an independent magazine and expanding it to more than 30 countries worldwide to developing international communications, PR, and marketing strategies for different brands. Her experience across e-commerce, B2C, and B2B sectors has given her a broad understanding of different business environments and the ability to connect communications initiatives not only with brand image but also with specific business and marketing objectives.
One of Kotryna’s key strengths is communications strategy development. She helps businesses define what to communicate, to whom, why, and through which channels, establish clear brand positioning, and translate it into a consistent and cohesive communications system.
Career path
RAIBEC
Eleport
Sun Investment Group
Freelance, Various Companies
MagicLinen
Sindroms
Oriflame Sweden
Kotryna's Approach
„Strong communication doesn’t start with channels or content – it starts with a clear understanding of what a business wants to say, who it wants to reach, and why they should care. My goal is to turn communication into a strategic business tool that not only builds visibility but also strengthens the brand, trust, and long-term relationships with its audience.”“
